In Google Ads, the market competition is extremely fierce. In order to grab traffic and customers, companies often need to invest a lot of advertising budget. However, blindly placing ads is not advisable. The best way is to study competitors’ advertising strategies, learn from their successful experiences, and find room for improvement to optimize your own advertising effects.
This article will introduce 5 efficient methods to help you easily obtain competitors’ Google advertising information, especially using 922Proxy and Google Ads API for in-depth analysis, so that your advertising is more accurate and ROI (return on investment) is higher!
Use Google Ads Transparency Center – View competitor ads for free
The Google Ads Transparency Center is an official advertising platform launched by Google that allows anyone to view ads placed by different advertisers in the Google ecosystem.
How to use the Google Ads Transparency Center?
1. Visit the Google Ads Transparency Center
2. Enter the brand name or website address of your competitor in the search box
3. Browse their ads to see the specific content
What information can you get?
- Ad copy: the title and description of the competitor’s ad
- Ad format: Is it a text ad, image ad, or video ad?
- Date of delivery: Is the ad long-term or a seasonal promotion?
- Display platform: Does the ad appear on YouTube, Google Search, Google Shopping, etc.?
How to use this information?
- Study the ad copy style of your competitors and learn from high-conversion content
- Analyze the delivery time to determine the advertising rhythm of your competitors
- Study the ad type and optimize your own ad format
Example:
If you find that a competitor has been advertising a certain product for a long time, it means that this product may be more profitable and worth paying attention to. You can analyze its selling points and adjust your own strategy.
2. Use 922Proxy for regional advertising analysis
Google Ads allows advertisers to run ads based on geographic location, which means that users in a certain area may see different ads from those in your area. Therefore, if your target market is overseas, you may not be able to see your competitor’s ads directly. This is when the 922Proxy proxy tool comes in handy!
What is 922Proxy?
922Proxy is a tool that provides global IP proxies, which can help users switch IP addresses and simulate the network environment of different countries and regions to view local Google ads.
How to use 922Proxy to study competitor ads?
1. Purchase 922Proxy proxy services and obtain the IP of the target country/region
2. Set up the proxy IP and switch to the target country (such as the United States, the United Kingdom, Japan, etc.)
3. Search for target keywords on Google and view ads in search results
4. Record competitor advertising strategies
What information can be obtained?
- Competitors’ advertising strategies in different countries
- Localized marketing methods (language, cultural elements)
- Regional specific promotions (such as the US Black Friday promotion vs. China Double Eleven promotion)
How to use this information?
Discover the key markets of competitors and optimize your own regional advertising strategies
Study the advertising copy of different countries and optimize localized marketing
Understand the promotion rhythm of competitors and adjust your own advertising time
Example:
If you find that your competitors have a strong advertising campaign in a certain country, and your brand has not yet been deeply rooted in this market, you can consider entering this market and developing targeted advertising strategies.
3. Use Google Ads API to obtain advertising data
Google Ads API is a powerful tool provided by Google that allows developers to directly obtain data on the Google Ads platform. With Google Ads API, you can dig deep into competitors’ advertising strategies and automatically analyze advertising data.
How to use Google Ads API?
1.Apply for Google Ads API access (Google Ads account required)
2. Obtain advertising data, includingkeywords, click-through rate (CTR), advertising ranking, etc.
3.Analyze data to find out competitors’ advertising strategies
What information can be obtained?
- Competitors’ advertising keywords
- Advertising budget
- Keyword ranking (CPC bid high or low)
- Advertising trend (Is it seasonal?)
How to use this information?
- Choose keywords with high ROI to increase ad click-through rate
- Observe the budget range of competitors and adjust bidding strategies
- Discover popular keywords and optimize advertising
Example:
If your competitor has maintained a high ranking for a certain keyword for a long time, you can analyze the conversion of the keyword and decide whether to increase the bid to seize the market.
4. Analyze the competitor’s landing page
The ultimate goal of advertising is to convert users, so it is not enough to analyze the content of the advertisement. You also need to study the competitor’s landing page to see how they attract users and promote purchases.
How to analyze the competitor’s landing page?
1. Visit the landing page through the Google Ads Transparency Center or directly click on the competitor’s ad
2. Observe the page design, copywriting, and user experience (UX)
3. Pay attention to CTA (call to action, such as “buy now” and “free trial”)
What information can be obtained?
- Page structure (is it concise or information-intensive?)
- Conversion strategy (discounts, limited-time offers, free trials, etc.)
- User experience (is it easy to operate, how fast is it to load)
How to use this information?
- Learn from excellent page design to improve conversion rate
- Study promotion strategies and optimize your own marketing methods
- Observe CTA design to improve conversion rate
5. Use advertising intelligence tools (SEMrush, SpyFu, Ahrefs)
If you want to analyze your competitors’ advertising performance more deeply, you can use professional advertising intelligence tools such as SEMrush, SpyFu, and Ahrefs.
What can these tools do?
1.Analyze advertising keywords (which keywords bring the most traffic?)
2.Estimate advertising budget (how much money do competitors spend?)
3.Study advertising copy (how do their ads attract users?)
How to use it?
- Select efficient keywords and optimize your own advertising strategy
- Study advertising copy to improve advertising click-through rate
- Combine multiple tools to obtain comprehensive competitive intelligence
Summary
Analyzing competitors’ Google ads is an important strategy to improve advertising effectiveness. Through the Google Ads Transparency Center, 922Proxy, Google Ads API, landing page analysis and advertising intelligence tools, we can have a more comprehensive understanding of competitors’ strategies and optimize our own advertising.
FAQ
1. How to study competitors’ ads?
You can use the following tools and methods to analyze competitors’ advertising strategies, including keywords, delivery platforms and budgets:
- Google Ads Transparency Center
- Ad intelligence tools (such as SEMrush, SpyFu, Ahrefs)
- Google Ads API
- Proxy tools (such as 922Proxy)
2. Where can I find competitors’ ads?
You can view competitors’ advertising through the following channels:
- Google Ads Transparency Center
- Google search results page (search for relevant keywords to view ads)
- Social media advertising library (such as Facebook Ad Library, TikTok Ads Library)
- Ad intelligence tools (such as SEMrush, SpyFu, Ahrefs)
3. What types of SEM ads are there?
- SEM (search engine marketing) ads mainly include the following types:
- Search Ads: text ads based on keywords, appearing at the top of the search results page.
- Display Ads: displayed in the form of pictures or videos on partner websites or apps.
- Shopping Ads: display product pictures, prices and merchant information, suitable for e-commerce promotion.
- Retargeting Ads: precisely target users who have visited the website to increase conversion rate.
- Local Service Ads: suitable for local businesses, such as housekeeping, maintenance and other service industries, and pay according to potential customer acquisition.
